Ben and Anna Interview


Ben and Anna is an all natural business providing high quality, eco friendly, vegan and cruelty free products. We stock their wonderful oral care products. 

Please can you tell us about yourself and your business?

We are an independent business who wanted to make a  good change in the world. We  have always wanted to use natural organic ingredients within  our products as we believe its very important. To know what is in your products and how it is sourced is key to change.  We made the decision to have our packaging completely eco-friendly, but making sure our ingredients are 100% organic is still our main priority.   

What inspired you to start your business?

After a long time living the good life in Berlin, we made the decision to leave the urban jungle behind us. We decided to move back to the countryside of my Hessian homeland, in spite of Berlin’s many advantages.

As a strictly vegan couple we have always paid close attention to what we consumed. Our purchasing habits have always predominantly consisted of products from sustainable and / or organic sources. In the realm of cosmetic products, I have always trusted in the power of nature as well.

I had long been searching for a suitable deodorant for myself. It needed to be vegan and not tested on animals. I also wanted a deodorant without aluminum and it was impossible for me to find anything that fit the bill. So we decided to develop our own deodorant which is based solely on all natural ingredients and is free of parabens. It’s a deodorant which can be used by men and women alike. After several attempts, and a lot of time and tinkering we were ready to launch the new deodorant, which we are very proud of.

What sustainable factors do your products emend by (plastic free, vegan, natural etc)?

We started the business as a 100% certified organic and vegan brand and decided we wanted to also have environmentally friendly packaging for our products also. As well as been certified vegan.

Where is your business based?

Ben & Anna is based just outside of Berlin (Thoughtful Ways stocks through our UK distrabutor)

What are your best-selling products?

Our first product deodorants are still our best selling products

Where do you hope your business will be in 5 years’ time?

We hope to have a larger portfolio of products that are natural and in low waste packaging.  We aim to bring out 1-2 new products every year by listening to our customers and what they are looking for.

What is one fact about yourself that we should all know?

I love to create and always looking for new products!

What change do you hope to see in the future with our environment and planet?

Hopefully people will take time in researching the products they buy and create a change. The past 2-3 years have been very important with people changing their habits for the better.

A quote you live by?

You were born with the ability to change someone’s life, don’t ever waste it.

To shop Ben and Anna at Thoughtful Ways click here.